$47.45 - LZX-3405 - Cracking the Advertising Code DVD - Learning ZoneXpress - home schooling


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Cracking the Advertising Code DVD
Item number LZX-3405.
Regularly stocked item.
Usually ships within 24 to 48 hours.
ISBN 1571752404 ISBN 1-5717-5240-4
Learning ZoneXpress


	recommended for

	grades 7 to 12		ages 12 to 18

list price $49.95
our price $47.45
savings $2.50 (5%)

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: * Celebrity endorsement * Customer testimony * Emotional appeal * Unproven claims * Urgency and more Teaching materials included. 20 min. Closed Captioned.

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